In a bid to enhance its smartphones' capabilities, Apple is reportedly delving into discussions with tech giants in the AI domain. According to Bloomberg's Mark Gurman, Apple is in talks with both OpenAI and Google to leverage their cutting-edge AI technologies for powering features on the iPhone. Specifically, Apple is eyeing OpenAI's ChatGPT and Google's Gemini system.
While conversations with Google seem to be more advanced, with Bloomberg citing "active negotiations," Apple is also engaging with OpenAI, although the status of those talks remains undisclosed.
Apple's CEO, Tim Cook, has been vocal about the company's commitment to integrating more AI features into its products. Cook emphasized this during Apple's recent earnings call, highlighting their significant investments in artificial intelligence.
Considering Apple's existing partnership with Google—where Google serves as the default search engine on iPhones—there might be a preference towards collaborating further with Google, given their established rapport. However, with competitors like Samsung also leveraging Google's AI technology, Apple may be exploring partnerships as a means to differentiate its offerings from the competition, particularly from the Galaxy line.
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