The Apple Vision Pro, Apple's inaugural wearable headset providing a mixed reality experience, is available for pre-orders starting at $3,499. The Apple Vision Pro, Apple's augmented and virtual reality headset, represents the company's inaugural venture into a significant product category since the 2015 Apple Watch.
This device, in development for over a decade, was introduced at WWDC 2023 in June. Apple asserts that the Vision Pro marks the initiation of "spatial computing," essentially involving the integration of apps throughout one's surroundings. The company's advertisements emphasize the device being worn in various daily scenarios, reflecting a grand ambition to overlay apps and information onto the real world, essentially augmenting reality. This assertion of novelty is necessary for Apple, given that headset computers have been in development for over a decade by various other entities.
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