After 14 years, Pepsi has embarked on a visual identity makeover, revealing its fresh logo update in a global extravaganza set to amplify cultural moments throughout 2024.
Embracing its "Thirsty for More" ethos, Pepsi celebrates unconventional pursuits of enjoyment with its revamped logo. The brand's new look takes center stage across iconic landmarks worldwide, igniting excitement and anticipation among fans.
From London's O2 arena to the vibrant skylines of Warsaw, Poland, and Ho Chi Minh, Vietnam, Pepsi's larger-than-life digital installations redefine urban landscapes. Spectacular showcases, including a hot air balloon display featuring over 70 balloons, captivate audiences in diverse locations like AlUla in Saudi Arabia and Egypt's River Nile.
The logo refresh pays homage to Pepsi's rich legacy while embracing modernity. A contemporary palette featuring Electric Blue and Black injects new energy into the classic color scheme, while the signature Pepsi pulse undergoes a transformation, evoking a dynamic "ripple, pop, and fizz" aesthetic.
As Pepsi embarks on this bold new chapter, it reaffirms its commitment to innovation and cultural relevance, inviting consumers worldwide to join the journey of excitement and enjoyment.
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