As anticipation builds for Ye and Ty Dolla $ign's upcoming album, VULTURES 2, fans have been treated to intriguing updates directly from the artist himself. Ye recently engaged with a fan account, @yefanatics, revealing plans for the album's release strategy. In a direct message, Ye shared his contemplation on eschewing traditional streaming platforms in favor of selling the album exclusively on Yeezy.com. Drawing inspiration from James Blake's recent criticism of the streaming-dominated music industry, Ye expressed his belief in the value of album sales and emphasized the potential of his vast social media following to drive significant sales numbers.
The proposed approach suggests a departure from industry norms, with Ye potentially pioneering a new model for distributing music directly to his fanbase. With a strong emphasis on digital sales and a fixed price point of $20 USD, Ye aims to leverage his online platform to maximize album sales and potentially challenge the dominance of streaming platforms in the music market. However, whether this unconventional strategy will come to fruition remains to be seen, leaving fans eagerly awaiting further updates on the release of VULTURES 2.
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